LONDON BASED, UK PASSPORT
UX & PRODUCT DESIGNER
Gabrielle McHUgh Portfolio
ABOUT ME
Hello! I’m a UX and Product Designer with 6+ years experience designing for mobile, web, big screen (TV) and services - recently designing and delivering the Olympics & Paralympics experience on Stan Australia.
I love working through messy problems, getting knee deep into user research, working alongside (and debating with) devs, PMs and stakeholders to craft thoughtful experiences that win over both the user and the business.
I’ve found a little niche designing for the fast-moving and demanding world of sports media. Somehow, I really love helping people watch telly. I have a UK Passport & am based in London from March 1.
UX & Product Design
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Service Design
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UX Research
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Content Design
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Strategic Design
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UX & Product Design · Service Design · UX Research · Content Design · Strategic Design ·
Selected work
Paris olympic & Paralympic games Experience on Stan
Starting from a blue-sky 10-year vision, we delivered an MVP across CTV, web, and mobile in under a year. I contributed as a UX Designer, working closely with one other UX and two UI Designers.
MObile Navigation REFresh
Led a comprehensive UX overhaul of the Stan mobile app navigation to better surface sports content, and encourage deeper exploration of the library. Build High Fidelity UI & Prototypes, working with UI Lead to delivery. Currently in development.
Olympics Purchase Journeys: Upsell
Led the UX of purchasing Olympics on Stan - amidst ambiguity of offering and consumption-only platform challenges. Improved conversion rates by 112%.
Australian opeN, Premier League & Sports MEDIA Content STRATEGY
Led the content strategy for Australian Open Grandslam Tennis, Winter Olympic Games & currently uplifting the content strategy for EPL.
TESTIMONIALS
Gab is a versatile, creative, and resourceful Product Designer who delivered product visions, UX, interaction design, and content strategy. Fuelled by her deep knowledge of sport and the needs of fans, Gab was instrumental in shaping the product vision for Stan's award-winning Paris Olympics experience.
She designed innovative solutions across CTV, mobile, and web to enhance content discovery. Through executive presentations, company-wide showcases, and cross-business partnerships, Gab earned a solid reputation for her work as well as her positivity and sense of fun. I would be lucky to work with Gab again and recommend her without hesitation.
— Erietta Sapounakis, Head of Design at Stan“The MFA project was a challenging UX role, with requirements across legal, security and regulatory areas to be achieved. Gab was able to consider these requirements and educate the more technical stakeholders on how to put customer experience first.
She did this by creating excellent wireframes that clearly focused workshop participants on the key issues. She was a great collaborator, accepting feedback and proposing solutions that best achieve requirements anchored to human centred design practice.”
— Fjord Manager, Accenture“As the Experience Design Lead, Gab’s focus was on designing the following journeys: Enrolment, MFA Belong website, App and Service channels; and in doing so, advocating for human centric designs.
Gab is a strong performer and champion of the UX craft at Belong. She is well respected amongst her peers, and stakeholders across the broader Belong business who appreciate her perspective and design contribution.”
— Belong, Client at Fjord